PENGOLAHAN DAN PENGEMBANGAN PEMASARAN BAKPIA KUKUS TUGU SEBAGAI OLEH-OLEH KHAS YOGYAKARTA

Abstract

Bakpia Kukus Tugu is one of the typical food from Yogyakarta. This Bakpia has a texture and taste that is different from other Bakpia products. This bakpia has a soft texture with many choices of flavors. Marketing is an activity that is planned and planned both by business people and citizens to be carried out in all aspects of life. The 7P marketing mix is a marketing strategy that can determine a company's success in pursuing maximum profit or profit by using 7 elements, namely product, price, promotion, place, people, physical evidence, and process.

Keywords: Bakpia Kukus Tugu, Marketing, Marketing Mix 7P